Discovery Point Unveils “Art of Happy” Campaign
ATLANTA (July 6, 2017) – Discovery Point, a leader in the childcare industry with nearly 50 centers in the Southeast, announces “Art of Happy,” an ambitious new brand direction that highlights the company’s industry-leading programs and deep commitment to children.
Designed to frame happiness as an art, Discovery Point’s new campaign underlines the importance of tailoring childcare to individual needs of kids. It also emphasizes learning, play and exploration, as well as the ways these activities shape children’s well-being.
“There’s no one-size-fits-all approach for children,” explains Cliff Clark, president and CEO of Discovery Point. “That’s why we chose this theme for our new campaign. At Discovery Point, we recognize that there is an art to making kids happy, and all of our locally-owned centers are dedicated to meeting children where they are to leave both them and their families smiling.”
Partnering with digital marketing agency Trevelino/Keller for creative and digital strategy and execution, Discovery Point will feature the Art of Happy theme across all of its new marketing materials and advertising. With grinning children and splashes of watercolor, the materials create strong emotional connections and distinguish Discovery Point from other childcare centers.
“We’re dedicated to giving every child we care for a chance to learn and grow, and the Art of Happy campaign captures that commitment – it and appeals to parents and franchise owners alike,” Clark adds.
The new branding will also appear in promotional materials for Diane’s Devotion, a philanthropic program named for Discovery Point cofounder Diane Clark. Each year, Discovery Point centers partner with local charities in honor of Clark, and each center will encourage its community to celebrate the “Art of Caring.”